To stop losing talent and be able to reach the technological profiles
At Between they only posted their vacancies on InfoJobs, meaning they were fully dependent on the job board’s application process and its ASP, which took candidates more than 45 minutes to complete. Furthermore, they didn’t post their vacancies on their own website: candidates had to send their resume to an email address. As a result, they suffered high drop-out rates. They were not tapping into their brand’s potential to attract qualified technology talent.
To make it easier to apply for their vacancies and increase conversion
They began to work on their Employer Branding and candidate experience: they stopped posting on InfoJobs and began posting on their website and social networks. They made the registration process easier with short, simple and responsive forms; now the candidates can register for a generic vacancy and they don’t have to leave the Between website to see all of its information.